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The concept of easyJet is based on the belief that demands for short-haul air . Explains that airlines say jobs at stake if fee hike approved. Stakeholder groups will vary enormously according to the nature of the business. Sort By: Satisfactory Essays. I combine my deep expertise in change management with culture design and change leadership development. The Stakeholder Map: For making a stakeholder analysis. The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. Segmentation, Targeting and Positioning (STP) Analysis Report. For instance, in . Easyjet Analysis. These services are on a low cost basis. Key Performance Indicators (KPI's) Report. You are free to use it for research and reference purposes in order to write your own paper; however, you These monopolies denied other interested stakeholders from actively taking part in the industry. Total revenue ( million) 2,362.8 1,797.2 31.5%. they would also want the company to do well profitably. In this case, we are going to be looking at the environment of the EasyJet airlines (Ahlstrom & Garry 2009). A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). Developing the range of ancillaries on offer such as the Inflight retail proposition. In this case, there is no cut throat competition among the supplier of these airplanes. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. for only $11.00 $9.35/page. why do airlines go bankrupt?. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. A train company or media company may list its industry regulator as a primary stakeholder. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. You can use the following in your reference section in order to give credit to the source. easyJet has a cost advantage over its major competitors on the primary network that it operates. Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. the elasticity of demand is determined by competition. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. Building your map. Then evaluate the other options which will bring to the fray better returns. Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. In addition, the risk of security in the airline industry has increased the number of regulations which may negatively affect the market strategy. EasyJet is a British low cost airline company that flies both domestic and international routes. they understand the importance of workers doing their duties in conducive conditions, but they champion for the rights of employees against management unjust exploitation. Better Essays. Draw the stakeholder map with two axes: The X axis represents the spectrum of dispositions toward your change project; from Against at one extreme - to For at the other. Opines that labor unions have advantages and disadvantages that should be taken into consideration by the government and voters alike. IvyPanda, 26 Sept. 2020, ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. Explains that british airways is committed to actively promoting diversity and understanding. if the negotiation fails, the situation usually culminates in a strike. Therefore the target customers were leisure and casual travelers with no service for business class travelers. This might sound patently obvious, but I often see too little time spent on this stage. The risk of entry by potential competitors In essence, the airline industry is placed in a position where there is a potential new entrant into the industry. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. employers or management may lose a large sum of profit because of the inoperative production. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. This has managed to ensure that the presence of this airline in Europe is felt. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. We participated in last year's project with the SBTi, WWF, the International Council on Clean . Employees - they want to be . This airline has a strong presence in its operations. The detailed complete set of references are available on request in the 'Complete report' on purchase. That's too much for a short video. Heavy regulatory environment with three different European airlines regulators, 1. You can build your own Stakeholder map using the simple steps summarized below: 1. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 2. The company was established in 1995. Opines that pressure groups would want to increase the good reputation of the charity. 4. We do not share your information with anyone. This paper seeks to evaluate the strategies which will ensure that this company consolidates its position in the airline industry (Anderson 2011). Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. Copyright 2000-2023. The decisions and actions which are taken within the operations of EasyJet have a direct impact on the fundamentals which form the basis of this company. Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. This shows that the despite the prevailing threats in Europe, this airline still has a large market share in the market. 1. Explains that a single monopoly is one organization that holds 100% of the market share. Explains that there is no clear classification of the airline industry because it serves a broad purpose. Deliver strong on-time performance, which is consistent with the focus on slot constrained, congested airports. This has further been characterized by the capable workforce who delivers quality services to the passengers. easyJet is delivering its strategy through four strategic priorities, which define the areas of focus to achieve their ambition. Environmental, Social, and Governance (ESG) Analysis Report. Explains that ryanair's future costs are determined by multiplying the total projected passenger traffic by the cost per passenger. 1. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. The future of easyJet 16 6. "EasyJet Company's Strategic Analysis and Marketing." This is especially critical when you need to: Design new products . Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). Modul ke-3 ini akan dilengkapi dengan materi teknik stakeholders mapping seperti The Participation Planning Matrix, Bases of Power and Directions of Interest Diagrams . Analyzes keen, strand, maignan, and mason's research on indirect taxes on international aviation. Modern aircraft fleet with unparalleled network. 807 certified writers online. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. Your company's leadership team, for example, is usually very invested and very influential when it . Explains that airlines combine their income and inventory costs to establish ticket prices. I have 25+ years' experience . You can easily edit this template using Creately. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. EasyJets serves airline travellers. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. In 2005, the company had transported over 29 million passengers. Explains union dues and initiation fees are one of the major cons for unions. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. Easyjet adds AR bag-scanning feature to iPhone app - https://www.businesstraveller.com/business-travel/2019/02/07/easyjet-adds-ar-bag-scanning-feature-to-iphone-app/ It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. A key aspect of planning for profitability is to sustain the core businesses of an airline. Holistic Analysis The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). an unfavorable eu ruling in february 2004 put pressure on the stock price and raised uncertainty among investors. Describes the transportation security fees, which can be found at http://www.tsa.gov. Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner. Explains that trade unions want to protect the rights of employees in a business. Pressure groups and government. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: Impact of Covid-19 on the economy and airline industry, 1. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. 3. employers' relationships with unions have become more hostile since the 1970s. Take appropriate action. Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Prevent costly roadblocks later in the project cycle. It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. Aggressive competition at Berlin airport and Tegel ramp-up, 1. Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. Best Essays. Posted by July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet easyJet has refined its strategy to drive our purpose of making low-cost travel easy. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. Links to a report on the increasing number of travel agents. Explains that sponsorships on keith's rescue dogs' website can depend on them as they gain money for the charity. The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. the price elasticity of demand depends on the number of competitors that are in that route. Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. 3. View timetables, travel guides and ideas of where to go. food companies also depend on them as they operate on over 800 routes. We are a low-cost European point-to-point airline. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. If they don't cut flight costs then they may lose the demand to rival budget airlines. Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. In case you need the complete report please purchase using the buy options displayed. In England, this company is registered with the number 3959649. Furthermore, I am a Certified Scrum Product Owner (CSPO). Explains that public employees voice their grievances to their leaders, who in turn sit down with the employer or government representative for negotiations. Essentially this has boosted the quality of services that this company has been offering. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). Purpose. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . It . From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. The Summary report contains the SWOT & PESTLE table contents only. Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. Explains how the monetary and fiscal aviation policies exercised in the airline industry were greatly impacted by the catastrophic events of september 11, 2001. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. This allows you to easily see who can influence your project and how each person is related to the other. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Lastly, changing market tastes affect the market trends. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . Despite the global recession the Easyjet is making significant profits. Explains that venter et. This core business entails many aspects which include ticketing, marketing, planning and sales. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow In essence, it gives a reflection of the confidence that the customers have in this company. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The key strategic approach which has made this airline to get to this point is the low cost fare structure. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. They helped me with my custom research and delivered before time! they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. To make the connections and associations between stakeholders tangible by visualising them. Learn More. Few airlines in Europe have lower fares. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. It is also worth noting that all the booking on this airline are made via email or telephone. Explains that ba is in a competitive lucrative position because of the high-high situation. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. employers can't terminate a worker for discriminatory reasons such as race, religion, age and the like. Analysis. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. Making it easy, enjoyable and affordable to travel again and again for business and holidays. Continuous improvement in the digital interface like introduction of new Bag-sizer on the easyJet app, 1. Gives Your Project Basic Structure. Ted's Bio; Fact Sheet; Hoja Informativa Del Ted Fund; Ted Fund Board 2021-22; 2021 Ted Fund Donors; Ted Fund Donors Over the Years. Some of the risks associated with this plans are associated with the prevailing business legal and political environment.